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Penta used a visible AI workflow to change a measurable operating result.
per month, automatically
for qualified leads
on qualified leads
The challenge
Penta's inbound volume tripled after a product launch. Sales worked the queue chronologically, which meant enterprise leads waited behind students evaluating the free tier.
The approach
“We did not add a single person to the SDR team. We just stopped wasting the ones we had on leads that were never going to close.”